Name:     Yongxian Zheng

Email：   yxzheng@yzu.edu.cn

Professional Title:  Tourism

University website:  http://www.yzu.edu.cn

Research interests: Ecotourism, Environmental Impact of Tourism, Rural Tourism, Big Data Analysis on Tourism Marketing

EDUCATION

Nanjing Forestry University, Nanjing, China   Sep. 2009-Jun.2015

PH. Degree

Major: Forestry enterprise management

Supervisor: Prof. Zhiguang, Zhang

Tianjin University of Commerce, Tianjin, China  Sep.2002-Jun.2005

Msc Degree

Major: Tourism management

Supervisor: Prof. Xishuang, Yan

Tianjin University of Commerce, Tianjin, China  Sep.1994-Jun.1998

BA Candidate

Major: Electrical Engineering Automation

SOCIAL PART-TIME:

1. Deputy Secretary – General of Yangzhou Tourism Association

2. Executive Director of Yangzhou Tourism Research Institute

3. Expert Library Member of Tourism Industry Yangzhou

RELATIVE PROJECT

1.The Measurement of Forestry Ecological Security Based on Ecology- Industry Symbiosis Relationship (6.2011-12.2015).  National Natural Science Foundation of China. Participate.

2.Research on the Theory and Method of Forestry Ecological Security Measurement from the Perspective of Ecology and Industry Symbiosis (7.2012-6.2016). Education Doctoral Fund, Ministry of Education of China. Participate.

3.Research on the Ecological Security of Scenic Spots in Forest Tourism Development - Taking Jiangsu Province as an Example (6.2013-12.2015). The Philosophy and Social Science Fund of Education Department, Jiangsu Province. Host.

4.Study on the Ecological Security in the Scenic Spot of Fragmentation era (4.2013-12.2015). Humanities and Social Sciences Research Fund of Yangzhou University. Host.

5.Research on the Collaborative development of Eco - environment in Comprehensive Tourism Area (6.2015-12.2017). Startup Fund for Distinguished Scholars, Yangzhou University. Host.

6.The Measurement on Environmental concern of Nature-based Tourism destination (6.2016-12.2018). Humanities and Social Sciences Research Fund, Yangzhou University. Host.

7.Study on the impact of International Horticultural Exposition on Innovation of Tourism City Construction Management of Yangzhou (3.2017-10.2018). Science and Technology Association fund, Yangzhou City. Host.

8.The Measurement on Environmental Attitude of Scenic Spots - A Case Study of Yangzhou Garden (6.2017-6.2019). Tourism Social Science Association Major Program fund, Yangzhou City. Host.

RELATIVE JOURNAL ARTICLES

1.Zheng Yongxian, Xue Fei, Zhang Zhiguang. (2016)IRDS Analysis on Ecological Security of Forest Scenic Spot, Forest Inventory and Planning.41(1)64-69

2.Zheng Yongxian, Xue Fei, Zhang Zhiguang. (2015). Ecological Security Measurement using the IRDS Model in Forest Scenic Spots. Resources Science. 37(12)2350-2361

3.Zheng Yongxian, Zhang Zhiguang. (2015). Analysis on Elements of Forest Tourism Ecological Security and Its Transferring to Landscape Perception. Journal of Central South University of Forestry & Technology.35(2)123-129,134

4.Zheng Yongxian, Zhang Zhiguang. (2015)Research on IRDS Model of Influencing Factors to Ecological Security of Forest Scenic Spot Based on Grounded Theory. World Forestry Research.28(1),23-30

5.Xue fei, Zheng YongXian(2015). A Study on the Integration of Cultural Resources and the Tourism Brands in Historic Districts - A Case of "Double East" Historic District in Yangzhou. Chinese Business. 8,120-122

6.Zheng Yongxian, Xue Fei, Zhang Zhiguang. (2013) the Driving Forces of Forest Based Urban Recreation Industry in Yangzhou and its Development Strategy. Journal of Yangzhou University (Humanities and Social Sciences). 17(4)29-35