Basic information:

Course category: 12 Management  

Course code : 120901K

Name of course: Tourism Management

Course duration: 4 years

Awarded degree : Bachelor of Management

Introduction of the course :

Facing with modern tourism industry , this course is to cultivate the high-quality interdisciplinary and applied specific talents who are catering for the need of regional economic social development , in the core of adaptive capacity , sustainable capacity , vocational ability of tourism , have higher modern management theory quality and systematic knowledge of tourism management , have humanity , international version , consciousness of innovation , the spirit of innovation , practical ability and social responsibility , are capable of different work in travel agency , grand-stars hotel , tourist attractions , tourism administration , tourism vocational schools and some operation , management , scheme , project , consultancy , training , teaching , scientific research related to tourism , can also study for a master’s degree .

Main modules :

    The theory of tourism , The management of modern service , The management of tourist destination , The economics of tourism , The tourism planning and development , The marketing of tourism , The introduction of hotel management , The management of travel agency , The tourism business English , The public relations etiquette and professional image building , The theory of management , Microeconomics , Macroeconomics , Accounting , Tourist consumers’ behavior , Social statistics and application , Tourism e-business , The strategic management of tourism enterprises , The planning and management of exhibition festival , The approaches to tourist market research .